GCB Bank PLC showcased its commitment to innovation and employee engagement during the third Gen Z engagement session on Friday, February 14, 2025, at its Nungua Learning Center. Organized by the E-Product Sale and Distribution unit under the leadership of Emelia Sackey, Head of the unit, the youth banking program was a dynamic and insightful session designed to engage young minds in financial literacy, digital banking, and innovation. The event featured interactive discussions and a collaborative innovation challenge.
The program commenced with an introductory message from Head HR, Nana Kwabena Yeboah, who emphasized the significance of financial awareness and the role of young people in shaping the future of banking. He encouraged participants to fully utilize the day’s activities, highlighting the invaluable perspectives of Gen Z in GCB’s ongoing innovation endeavors.
The Digital & Marketing Department team, led by Colbert, facilitated an engaging discussion on Money Myths and Truths, encouraging the youth to cultivate an interest in saving and investing. He dispelled common misconceptions and shared financial truths that empower young individuals to make informed financial decisions. He urged the youth to adopt a proactive approach to saving and investing from a young age.
Frank Yaw Addae-Aboagye of the Digital & Marketing Department introduced the concept of Digital Banking and Financial Inclusion, engaging the youth on their utilization of social media platforms and the impact of technology on their financial habits. Key topics discussed included the social media platforms utilized by participants and the reasons behind their choices, with a link drawn between social media habits and spending, saving, and investment decisions. Challenges identified in the use of digital platforms included service charges and transaction limits emerging as barriers for young users, with areas for improvement in digital banking services being highlighted.
During the subsequent session, Williams Ofori Boadu, Head of E-banking, unveiled the collaborative initiative between MTN and GCB Bank to develop a product specifically designed for the youth demographic. The partnership between MTN and GCB sought to create youth-centric financial products. Participants were divided into groups to brainstorm innovative concepts on how the partnership could effectively address the banking needs of the youth population, enhance the user experience, and promote financial inclusion.
The program culminated in a hands-on innovation challenge, led by Samuel Quartey, Head of User Experience Management. Participants presented creative solutions to pertinent banking challenges, with the top three ideas being recognized with rewards. This demonstrated GCB Bank’s commitment to fostering in-house talent and championing innovative solutions.
The event seamlessly blended learning, creativity, and engagement, equipping the youth with practical financial knowledge and encouraging them to actively participate in the digital banking landscape. This session underscored the Bank’s unwavering dedication to empowering Gen Z staff to become active contributors to product innovation. Participants departed with fresh insights on financial literacy, digital banking opportunities, and the Bank’s collaborative vision for developing youth-focused products.
GCB Bank PLC is a leading player in Ghana’s banking industry, with 184 branches, 340 ATMs, and a host of banking agents spread across the length and breadth of the country. As Ghana’s premier indigenous bank, GCB Bank has, since its establishment in 1953, been described as a systemic bank with significant contribution to Ghana’s growth in multiple sectors including oil and gas, agriculture, commerce, and others. The Bank has transformed itself into one of Ghana’s most modern banks in terms of its financial intermediation capabilities including digital payment platforms and consequently strengthened its corporate reputation both at home and abroad. The Bank’s relationship with its stakeholders is delivered on a platform of trust, support, and collaboration and anchored through its brand promise, “Your Bank for Life”.